Crush it and Disappear
Step into a chilling world where fashion isn’t just about style. It’s about contemporary culture, it’s about society. In his editorial for SPOON Magazine (#04), Emmanuel Gimeno crafts a moody, dystopian narrative saturated with tension and intrigue. The brief, surreal prose that accompanies the images unfolds like a survival manual: avoid crowds, scan your body thoroughly for a hidden microchip, remove it, crush it… And vanish.
The visuals are minimalist yet intensely evocative. Stark lighting, muted tones, and haunting stillness evoke a near-future paranoia, where bodies may harbor surveillance and disappearing might be the only escape. The solitary figure of model Hea, styled by Sylvie Portugal De Moura and transformed by Maniacha’s hair and makeup, embodies control, isolation, and urgent resolve.
More than a fashion shoot, “Crush it and Disappear” reads like a dark fable disguised in editorial. It invites viewers to dwell on autonomy, the fragility of identity in a surveilled world, and the fleeting power of disappearance. The series is not just about fashion, it’s about resistance.
Whether you’re drawn to dystopian style, narrative photography, or fashion as visual allegory, this editorial lingers in the mind long after the last image fades.